Ideation and preparation of a concept note for media ad campaigns and events involves brainstorming ideas, conducting research, and refining the concept until it aligns with the goals and objectives of the campaign or event. This process includes identifying target audiences, determining key messaging, and selecting appropriate media channels. In-depth research is necessary to ensure that the concept is feasible, resonates with the target audience, and stands out in a crowded media landscape. The concept note serves as a blueprint for the campaign or event and guides its development from start to finish.